Adobe 短片「We Are the Creative Class」
2016/5/11 蔡政儒
Adobe 短片「We Are the Creative Class」

這個三年前 Adobe 所製作的短片「We Are the Creative Class」,具有創意人心聲的動人文字還有那令人目不暇給的美麗畫面。令人驚訝的是,旁白竟然是知名的片頭大師 Kyle Cooper 。

傳說當時 Kyle Cooper 意外知曉製作團隊寫的文案,為之深深感動,於是也提供了一張自己小孩在畫圖的照片 -- 就是片中那張趴著作畫的小男孩,希望能夠在製作方面幫上忙,共同製作出這個令創意工作者大大感動與振奮的「尋找初心」的影片,並且驕傲地宣示:創意人就是以夢想來說自己人生故事的新勞動階級!

這段旁白雖然有些冗長,但 Cooper 不急不徐的真心誠意朗讀,讓整段文字依然能夠撼動人心,足以和蘋果當年的「不同凡想」(Think Different)相媲美。旁白原文是:

We are the creative class. We are alone in our rooms with one dream among us. We tell stories about boys and girls who learn to fly and we make those stories come as true as our minds can will them. Our teachers are comic books and cartoons; every bedroom a Bat Cave, every den the mutant lair. Our gallery is hung with magnets on the fridge.

We stand on your corner and wonder, What if we could play for a living? What if we could use chalk to make this sidewalk more interesting? What if there are others out here watching the trees turn into polka dots? We fill wastebaskets with weak ideas. Our cash goes to canvas and acrylic colors, and we wonder, How much bologna can we eat before it’s bad for us? Can we bottle the smell of fear and sell it?

We paint a mural of the ocean and in the wall we find the shell around a tiny pearl. We share it between us. It warms our hands. Let’s use it to guide us in twos and threes. Let’s make something there in the dark, so we’re not afraid of the dark ever again. We are the photo negative and we are what develops. There are forty of us making this work after hours because we’ve figured out a way to do it better. Don’t say that it’s impossible and that there’s no budget for glitter. Give us a wheel to reinvent. Let’s make a lighter, cleaner water jug for disaster relief. Let’s turn sustainable design into design that sustains us all.

We are millions of us armed with drop cloths and wood glue and a vision. We will silk screen a banner that flies colors you’ve never heard of. Let’s raise high the beams and set the roof on fire. Let’s send a ripple from here to New Delhi. We can start a rally with a website, a revolution with a jpeg, and we are more than the sum of our parts. We get presidents elected. We are an army. We are alone in our rooms. There is a story in all of us and we are going to make it.

We are the creative class.

720P 版本:

Adobe 原版(480P):

中文字幕版 by 譯形:

回顧一下蘋果的 Think Different 吧: